Mapping the student experience
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About the Event
Mapping the student experience: Creating a collection of prospective student journey maps at the University of Edinburgh for university student recruiters
Join this webinar on the prospective student user journey maps created for the University of Edinburgh. We’ll share highlights from the user journey maps for each study level, and cover how they were created, how university student recruiters can use them and how to create your own.
Key takeaways and learning points:
- What a user journey map is, the steps to create one and further resources on user journey mapping
- How the prospective student journey maps can help staff in student recruitment:
- Make service provision more efficient
- Make services more useful and easier for prospective students
- Reduce the ‘silo effect’
- Insights from the user journey maps for prospective undergraduate, taught and research postgraduates
